Companies that provide technology-based, customer-facing services require more than just technical know-how from their leadership; they require a vision-oriented and forward-thinking approach to business development. That’s where I come in.
Possessing an exceptional 12+ year track record of steering product lifecycles, I continuously unearth new value potential across diverse digital platforms. I excel at engaging stakeholders to deliver exceptional products that customers love and advance overarching business strategies. With a talent for motivating and inspiring teams to build innovative products that address customer needs, I pride myself on my ability to make efficient use of company resources, respond to dynamic market trends, and generate the robust revenue streams that companies need to thrive.

In my current role as the Head of Product & Technology at ADNOC Distribution, I work closely with stakeholders across various levels and divisions to ensure that products keep pace with today’s ever-changing digital landscape. I continuously achieve strong ROI while ensuring a positive experience for end-users.

Please don’t hesitate to reach out at my LinkedIn profile, I’m always happy to make new connections.