It is a lot of work to get started and to figure out what you should do and when. Here I would like to talk about the distinctions I make between triggers that tell you, right now you need qualitative research vs right now you need quantitative research.

Let me break it down:

• Quantitative research, quantitative metrics, numbers, analytics tell you what is going on with your product.
• Qualitative research, talking to people, observing their behavior tell you why those things are happening

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