You probably heard about the Product Death Cycle and the famous tweet by David Bland where he graphically depicted a serious problem that plenty of product managers are facing.

This is what I’m calling the Product Death Cycle
@davidjbland

Since David made his tweet in 2014, it has resonated with many product management folks but unfortunately this cycle is still there and will keep happening in the future specially when we look at the overwhelming statistic that 90% of software products fail!

I would like to break down this cycle in the light of my previous posts about following a systematic approach to build a product that addresses existing customer needs. Continue reading →