In my previous posts I talked about brainstorming to create a vivid and alive description about Product Personas that helps us imagine the persona in real life and what they do, think, feel and see to operationalize them in the context of product development.
We also discussed creating Problem Scenarios and alternative pairs to make sure we are creating a better alternative (value proposition) that addresses an existing and real-life problem, need or desire that our persona has.

This post marks the start of a series that demonstrates a tested lean and agile process to create a successful software product and leverages on previous posts. So let’s get our hands dirty and start with a real life product: A conversational travel assistant!

Project Description

Let’s first define our project which we will iterate over throughout the coming posts. It is just a brief that covers the bolded points and helps our collaborators get a very good idea about the product we intend to build.

For [tourists] who [travel to new destinations or would like to further explore known destinations], [TravInfo] is a [conversational travel assistant] that [provides users with pre-travel advice on their place of interest and keeps sending them updates on the go as they visit places]. Unlike [TripAdvisor and tourists blogs], our product [provides information with minimal effort from the user and without spending hours reading up on the destination to compile knowledge about its attractions and interesting places]. Continue reading →