Many product managers try to build a product for the largest audience thinking that it will help them grow their user base rapidly and show significant growth to their business stakeholders. 

In my opinion, this is the fastest way to failure and to deplete your precious resources specially at the initial rounds of investment. And here where the idea of persona comes to the rescue. There are many posts on the internet about creating personas, mostly published by marketers who have marketing as their first interest when they create a persona.

In this post, I’m going to tackle this subject from a product development point of view, and will walk you step by step until you create a fully fledged persona. Continue reading →